Here’s how to create a service landing page for your business that will rank high in Google's local search and bring you more customers

How your business can copy successful brands like Go Pro and turn customers into true fans by making them the hero.

Great marketing is hard—it takes a combination of creativity and hard work. The best way to continually sharpen your skills is to follow other marketers and learn from what they do. Here are six marketers I have followed for some time and have learned from.

Let your digital audience know that you are open by claiming your business with Google, Apple, Tripadvisor, Yelp and other popular online directories.

Could you pitch your business idea to someone you meet in an elevator from the time it takes to go one floor—30 seconds or less? I've included my elevator pitch for Branding Geek, and would love to hear yours.

The temptation for small business owners is to launch into a bunch of facts about your product. That would be a mistake. There's a better way.

In a word—photos. A good photograph can capture attention, engage a viewer, and create a positive emotion in less time than it takes to finish this sentence. Here are five ways to get better photos to tell your brand story.

Millennials have been conditioned by the Great Recession to shed the responsibility of ownership. They want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers, as the biggest consumer demographic in history would rather share than buy.